West Coast Duty Free - Vancouver Video Production

You know the jingle already, don't you? West Coast Duty Free already had successful branding of their duty free store, but Gould Marketing & Associates wanted to refocus their TV ads on women, and avoid using their usual male spokesperson. They also wanted the visuals to reinforce the idea of luxury brand name items at discounted prices -- and do so in English and Punjabi.

PPG handled casting for both, shot three new spots that used careful lighting and smooth dolly shots to heighten the 'beauty' within the retail, and kept the sparkle in the girls' eyes front and center  -- and hey! we even got to use their old jingle and animation.