Duradek - Vancouver TV Video Production

Vinyl decking company Duradek approached Gould Marketing & Associates wanting to do a print campaign. GMA's response? For the same amount of money, Duradek could do a national TV campaign...

In 2009, Pacific Producers Group produced Duradek's first TV spot, as well as several "FAQ" videos for Duradek's website (sample here), featuring owner John Ogilvie. John's sincerity and straightforward demeanour were very obvious, and so a clean, white studio cove was chosen as a background for the 2008 version.

Now that Duradek has become a recognized brand name, our 2011 spot features John standing on one of his company-installed decks, and we used a jib to help move in from a wide angle of the product to a closer shot of John.

Duradek's original spot appeared across the country on several networks, including NHL playoff games, and were able to generate enough business to negate the effects of a recession and keep their sales growing! Here's to their continued success!