Duradek - Vancouver TV Video Production

Vinyl decking company Duradek approached Gould Marketing & Associates wanting to do a print campaign. GMA's response? For the same amount of money, Duradek could do a national TV campaign...

Pacific Producers Group produced the TV spot, as well as several "FAQ" videos for Duradek's website (sample here), featuring owner John Ogilvie. John's sincerity and straightforward demeanour were very obvious, and so a clean, white studio cove was chosen as a background. We shot with a Zeiss Digiprime and dolly, but kept movement subtle.

Duradek's spot appeared across the country on several networks, including NHL playoff games, and were able to generate enough business to negate the effects of a recession and keep their sales growing!